Copywriting and SEO
The quality of words we use to sell our brand make a difference, not only to consumers but to the all-powerful search engines. Did you know that Google rewards quality content when ranking sites? Every word listed on your website or blog is rewarded or punished. These days copy writers have the edge over coders in terms of how to get a higher ranking in search engine sites.
Latitude PR can turn over any copy you need, with a keen eye on SEO to make sure your content falls in front of the right eyeballs.
Hospitality and Events
Have some important people in town you need to impress? With head count down, it’s hard to arrange hospitality and host important guests with everything else you must do. Whether it be large scale roadshows to smaller niche events, Latitude PR has extensive experience planning and hosting events. With years in the trenches running super yachts, any sort of hospitality or key stakeholder management is right down our ally.
Securing earnt media or media coverage that hasn’t been paid for is the heart and soul of public relations. Latitude PR has strong relationships with the Australian media, which will give your brand the extra push that it needs.
With years in sport PR, travel PR and politics, the team at Latitude have a long list of brands and events that they’ve represented, including international rugby tests, destinations and running key seat campaigns in state elections. Thankfully not all at the same time.
One of the many things that 2020 will change is the way we travel. Destination marketers will have to be creative, nimble, and able to rely on strong relationships in the travel industry and travel media. Thankfully, Latitude PR has all of that in spades. The other feathers in our cap are trade relations, stakeholder management and securing the right partnerships (JMPs).